/cloudfront-us-east-2.images.arcpublishing.com/reuters/DWPDPVWHBBKPTGTJYKTL7OP5II.jpg "Breakingviews – Kanye West blunder puts Adidas in play")
Breakingviews - Kanye West blunder puts Adidas in play,Adidas is a vulnerable underdog among sportswear champions. After a disastrous breakup with the musician formerly known as Kanye West, the $28 billion sneaker maker is slashing dividends and heading for the first loss in decades. Boosting marketing spending could deliver success, but it would be a slog. With no easy win, larger rivals may soon come sniffing.
Breakingviews – Kanye West blunder puts Adidas in play
Adidas is a vulnerable underdog among sportswear champions. After a disastrous breakup with the musician formerly known as Kanye West, the $28 billion sneaker maker is slashing dividends and heading for the first loss in decades. Boosting marketing spending could deliver success, but it would be a slog. With no easy win, larger rivals may soon come sniffing.
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